10 Cold Outreach Mistakes That Kill Your Reply Rate
One of the most frustrating things about cold outreach is that a campaign can look completely fine from the outside and still perform terribly. You have a list. The emails …
Cold Email
How to Personalize Cold Emails at Scale Without Sounding Automated
The first time I tried to personalize a large cold email campaign, I made the mistake most people make. I added the prospect’s first name. Then I added their company …
Cold Calling Scripts for Small Business Owners: What to Say Without Sounding Like a Sales Robot
The hardest part of cold calling usually happens before anyone answers. You have the phone in your hand, a list of prospects open on your laptop, and suddenly every sentence …
Why You Need a Separate Domain for Cold Email
One of the easiest cold email mistakes to make happens before you send a single message. You build a prospect list. Write a decent email. Set up a few follow-ups. …
Cold Email Follow-Up Sequences: Timing and Templates
The first time I built a cold email campaign, I thought the hardest part was writing the first email. It wasn’t. The harder part was deciding what to do after …
Email Warmup: What It Is and Why You Cannot Skip It
The first time I set up a fresh mailbox for outbound email, I made the mistake of treating it like an old, trusted inbox. The domain was new. The mailbox …
Cold Email Deliverability: How to Stay Out of Spam
One of the most frustrating cold email problems I’ve dealt with had nothing to do with the actual copy. The email was short. The prospect list looked decent. The offer …
How to Find Any Business Owner’s Email Address
A few years ago, I spent nearly an hour trying to find the email address of one business owner. The company website had a contact form. LinkedIn showed the owner’s …
How to Build a Cold Email List the Right Way
The first cold email list I ever built looked impressive in a spreadsheet. Hundreds of rows. Company names. Email addresses. Job titles. Websites. I remember looking at it and thinking, …
How to Write a Cold Email That Gets Replies
There’s a particular kind of frustration that comes with sending cold emails. You spend 20 minutes writing what feels like a solid message. You check the grammar twice, make the …