Why You Need a Separate Domain for Cold Email
One of the easiest cold email mistakes to make happens before you send a single message. You build a prospect list. Write a decent email. Set up a few follow-ups. …
Cold Email
Cold Email Follow-Up Sequences: Timing and Templates
The first time I built a cold email campaign, I thought the hardest part was writing the first email. It wasn’t. The harder part was deciding what to do after …
Email Warmup: What It Is and Why You Cannot Skip It
The first time I set up a fresh mailbox for outbound email, I made the mistake of treating it like an old, trusted inbox. The domain was new. The mailbox …
Cold Email Deliverability: How to Stay Out of Spam
One of the most frustrating cold email problems I’ve dealt with had nothing to do with the actual copy. The email was short. The prospect list looked decent. The offer …
How to Find Any Business Owner’s Email Address
A few years ago, I spent nearly an hour trying to find the email address of one business owner. The company website had a contact form. LinkedIn showed the owner’s …
How to Build a Cold Email List the Right Way
The first cold email list I ever built looked impressive in a spreadsheet. Hundreds of rows. Company names. Email addresses. Job titles. Websites. I remember looking at it and thinking, …
How to Write a Cold Email That Gets Replies
There’s a particular kind of frustration that comes with sending cold emails. You spend 20 minutes writing what feels like a solid message. You check the grammar twice, make the …
Cold Email for Small Businesses: The Complete Guide
There is a point almost every small business owner reaches where referrals stop feeling predictable. One month is great. A few past customers recommend you, three new leads arrive, and …