Trust Signals: How Reviews, Badges and Photos Win Customers
A customer can like your service and still decide not to contact you. That is one of the most frustrating things about website conversion. The offer makes sense. The price …
Websites and Landing Pages
How to Track Form Submissions and Phone Calls
One of the most misleading website reports I have seen looked great at first. Traffic was increasing. Google Ads clicks were coming in. The contact page was getting plenty of …
15 Call to Action Examples for Local Business Websites
I have seen local business websites lose good leads for one very simple reason: The visitor did not know what to do next. The page looked fine. The service was …
Contact Form Best Practices: Fields, Placement and Follow Up
I have seen websites do almost everything right and still lose leads at the last step. The service page is clear. The reviews are strong. The photos look professional. The …
A/B Testing for Beginners: Simple Tests That Grow Leads
One of the easiest mistakes to make with a website is changing something because it “feels better” and then assuming the change worked. I have seen this happen with headlines, …
Website Speed: Why It Matters and How to Fix It
A slow website usually does not announce itself with an error message. It works. Eventually. You click a service page and wait. The logo appears. Then the headline. Then a …
Mobile Friendly Website Checklist for Small Businesses
One of the easiest ways to get a false sense of confidence about a website is to review it only from a laptop. Everything looks clean. The navigation fits perfectly. …
Landing Page vs Homepage: Where Should Your Ads Point?
One of the easiest ways to waste money on paid ads is surprisingly simple: Send every click to the homepage. I have seen this happen with businesses that had decent …
What Makes a Good Service Business Website: 12 Must Haves
I have looked at plenty of service business websites that were technically “good” but still did a poor job of generating business. The design was clean. The logo looked professional. …
Lead Magnets for Local Businesses: Ideas That Work
A lot of local businesses make the same mistake with lead magnets. They create something because they have heard they “need to grow an email list.” So they add a …