Websites and Landing Pages

One of the easiest mistakes to make with a website is changing something because it “feels better” and then assuming the change worked. I have seen this happen with headlines, …

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A slow website usually does not announce itself with an error message. It works. Eventually. You click a service page and wait. The logo appears. Then the headline. Then a …

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One of the easiest ways to get a false sense of confidence about a website is to review it only from a laptop. Everything looks clean. The navigation fits perfectly. …

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One of the easiest ways to waste money on paid ads is surprisingly simple: Send every click to the homepage. I have seen this happen with businesses that had decent …

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I have looked at plenty of service business websites that were technically “good” but still did a poor job of generating business. The design was clean. The logo looked professional. …

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A lot of local businesses make the same mistake with lead magnets. They create something because they have heard they “need to grow an email list.” So they add a …

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A small business owner can make a pretty convincing argument against building a website in 2026. Customers can find the business on Google Maps. They can check reviews on Google. …

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I have seen landing pages with beautiful design, sharp animations, polished illustrations, and almost no leads. I have also seen very simple pages with plain layouts outperform them. That was …

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A website can look busy without doing much for the business behind it. Traffic goes up. Google Analytics shows hundreds or thousands of visitors. People view service pages. They scroll …

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