How to Build a Landing Page That Converts
I have seen landing pages with beautiful design, sharp animations, polished illustrations, and almost no leads. I have also seen very simple pages with plain layouts outperform them. That was …
How to Write a Cold Email That Gets Replies
There’s a particular kind of frustration that comes with sending cold emails. You spend 20 minutes writing what feels like a solid message. You check the grammar twice, make the …
What Is a CRM and Does a Small Business Need One?
I learned the importance of a CRM the hard way. A few years ago, I was helping manage a small team that handled leads coming from different sources. Some people …
How Long Does Local SEO Take to Show Results
Seven weeks into a local SEO project, a pest control company owner sent me a text I have received, in different words, from almost every client I have ever worked …
15 Free Lead Generation Methods for Small Businesses
A small business owner once told me, “I know I need more leads, but I cannot keep feeding money into ads every week.” That is a common problem. Paid ads …
How Much Does Lead Generation Cost for a Small Business?
A small-business owner once showed me an advertising report that looked impressive at first glance. The campaign had generated 18 leads from roughly $500 in ad spend. The dashboard displayed …
How to Respond to Negative Reviews Without Losing Customers
A moving company owner once showed me a reply he was about to post to a one star review. He was so proud of it. He had written four paragraphs …
How to Get More Google Reviews: 10 Ethical Ways
A few years ago, I noticed something strange while looking at local businesses on Google. One company had hundreds of customers walking through the door every month but barely had …
Best Marketing Tools for Small Businesses: The Complete Stack
I still remember helping a small business owner who was spending hours every week trying to manage marketing manually. He had customer details in a random Excel sheet, social media …
The Lead Generation Funnel Explained in Simple Words
“Marketing just does not work for my business.” A fence installer said this to me last spring, arms crossed, absolutely certain. He had numbers to back it up. Around 900 …