Content Marketing for Lead Generation: A Practical Guide
A business owner once showed me a blog that had been updated every week for nearly a year. The website contained more than 50 articles. Some posts received decent search …
Lead Generation Fundamentals
Lead Generation for Gyms and Fitness Studios
A gym owner once told me that the business had generated more than 100 leads from a January campaign. That sounded impressive until we checked what happened next. Some people …
Lead Generation for Cleaning Companies: A Practical Guide
A cleaning company owner once told me her advertising was working because the phone rang throughout the week. The schedule told a different story. Several callers lived outside the service …
Social Media Lead Generation for Local Businesses: What Actually Works
A local home-improvement company had been posting on Instagram almost every day. The feed looked busy. There were polished graphics, motivational quotes, holiday greetings, stock photos, and the occasional service …
How to Build a Referral Program for a Local Business
A local contractor once told me that referrals were his best source of work. When I asked how his referral program worked, he laughed and said, “We don’t really have …
Lead Response Time: Why Calling Back Fast Wins More Jobs
A homeowner notices water dripping through the ceiling after heavy rain. They search Google, open three roofing websites, and submit a quote request to each company. The first roofer calls …
How to Track Your Leads: Simple Systems That Work
A small business owner once told me that most of his new customers came from Facebook. When I asked how he knew, he pointed to his Facebook inbox. It looked …
Buying Leads vs Generating Your Own: An Honest Comparison
A business owner buys 50 leads from a lead-generation company. The spreadsheet arrives the same afternoon. It contains names, phone numbers, email addresses and a short note about what each …
How to Generate Leads Without Paid Ads
A small service business I worked with once paused its advertising campaigns because cash flow had become tight. The owner expected enquiries to stop almost immediately. For the first few …
Lead Nurturing Basics: How to Follow Up Without Annoying People
A few years ago, I watched a small business lose a perfectly good lead for a surprisingly simple reason. The prospect had filled out a contact form, asked for pricing, …