A local home-improvement company had been posting on Instagram almost every day. The feed looked busy. There were polished graphics, motivational quotes, holiday greetings, stock photos, and the occasional service …
A local contractor once told me that referrals were his best source of work. When I asked how his referral program worked, he laughed and said, “We don’t really have …
A homeowner notices water dripping through the ceiling after heavy rain. They search Google, open three roofing websites, and submit a quote request to each company. The first roofer calls …
A small business owner once told me that most of his new customers came from Facebook. When I asked how he knew, he pointed to his Facebook inbox. It looked …
A business owner buys 50 leads from a lead-generation company. The spreadsheet arrives the same afternoon. It contains names, phone numbers, email addresses and a short note about what each …
A small service business I worked with once paused its advertising campaigns because cash flow had become tight. The owner expected enquiries to stop almost immediately. For the first few …
A few years ago, I watched a small business lose a perfectly good lead for a surprisingly simple reason. The prospect had filled out a contact form, asked for pricing, …
The calendar looked full, which usually feels like a good sign. There were six calls booked for the week, several new contact forms in the inbox, and a few people …
A small-business owner once showed me a campaign report with a big smile. The ads had generated 94 leads in one month. The cost per lead looked reasonable, the contact …
A small business owner once told me, “I know I need more leads, but I cannot keep feeding money into ads every week.” That is a common problem. Paid ads …