How Much Does Lead Generation Cost for a Small Business?
A small-business owner once showed me an advertising report that looked impressive at first glance. The campaign had generated 18 leads from roughly $500 in ad spend. The dashboard displayed …
Lead Generation Fundamentals
The Lead Generation Funnel Explained in Simple Words
“Marketing just does not work for my business.” A fence installer said this to me last spring, arms crossed, absolutely certain. He had numbers to back it up. Around 900 …
Types of Leads Explained: Cold, Warm, Hot, MQL and SQL
An HVAC company owner once showed me his lead list with genuine frustration. Thirty two names in a spreadsheet. He was calling every single one of them, twice a week, …
Inbound vs Outbound Lead Generation: Which One Fits Your Business
I once worked with two business owners in the same month who had the exact opposite problem. The first ran a landscaping company. He was spending two hours every evening …
How to Generate Leads for a Small Business: Beginner Guide
The first business I ever helped with lead generation was a two-person cleaning company. The owner, a woman in her forties, showed me her marketing setup on her phone. It …
What Is Lead Generation: The Complete Guide for Small Businesses
A few years ago, a friend of mine who runs a roofing company called me with a problem I have heard a hundred times since. His work was excellent. His …