How to Qualify Leads: Spot Good Leads Before Wasting Time
The calendar looked full, which usually feels like a good sign. There were six calls booked for the week, several new contact forms in the inbox, and a few people …
Lead Generation Fundamentals
12 Lead Generation Mistakes Small Businesses Keep Making
A small-business owner once showed me a campaign report with a big smile. The ads had generated 94 leads in one month. The cost per lead looked reasonable, the contact …
15 Free Lead Generation Methods for Small Businesses
A small business owner once told me, “I know I need more leads, but I cannot keep feeding money into ads every week.” That is a common problem. Paid ads …
How Much Does Lead Generation Cost for a Small Business?
A small-business owner once showed me an advertising report that looked impressive at first glance. The campaign had generated 18 leads from roughly $500 in ad spend. The dashboard displayed …
The Lead Generation Funnel Explained in Simple Words
“Marketing just does not work for my business.” A fence installer said this to me last spring, arms crossed, absolutely certain. He had numbers to back it up. Around 900 …
Types of Leads Explained: Cold, Warm, Hot, MQL and SQL
An HVAC company owner once showed me his lead list with genuine frustration. Thirty two names in a spreadsheet. He was calling every single one of them, twice a week, …
Inbound vs Outbound Lead Generation: Which One Fits Your Business
I once worked with two business owners in the same month who had the exact opposite problem. The first ran a landscaping company. He was spending two hours every evening …
How to Generate Leads for a Small Business: Beginner Guide
The first business I ever helped with lead generation was a two-person cleaning company. The owner, a woman in her forties, showed me her marketing setup on her phone. It …
What Is Lead Generation: The Complete Guide for Small Businesses
A few years ago, a friend of mine who runs a roofing company called me with a problem I have heard a hundred times since. His work was excellent. His …