Bing Places and Apple Maps: Do They Matter for Local Business?
A local business owner once asked me a very reasonable question after we finished cleaning up their Google Business Profile: “Do I really need to bother with Bing and Apple …
Local SEO
How to Create City Pages That Rank Without Spam
One of the fastest ways to make a local business website look suspicious is to open the location section and find this: Plumber in Dallas Plumber in Plano Plumber in …
How to Set Up a Google Business Profile: Step by Step
The first Google Business Profile I ever had to clean up looked fine at a glance. The business name was there. The phone number worked. The company even had a …
Google Business Profile Suspended: How to Fix It
Few local SEO problems create panic as quickly as opening Google and discovering that your Business Profile has been suspended. Yesterday, the business was appearing on Maps. Customers could see …
Google Business Profile Photos: What to Upload and What to Skip
You open a local contractor’s Google Business Profile and immediately see a blurry truck photo, a cropped company logo, two stock images of smiling construction workers, and a picture a …
Service Area Business vs Storefront: GBP Setup Differences
One of the easiest ways to create problems with a Google Business Profile is choosing the wrong business type. I have seen home-service businesses proudly display a residential address because …
How to Find Local Keywords People Actually Search
One of the easiest ways to waste a few months on local SEO is to optimize for keywords that look perfect in a spreadsheet but barely matter to real customers. …
Google Business Profile Posts: What to Post and How Often
A business owner once asked me a question that sounds simple but comes up all the time: “Do I really need to keep posting on my Google Business Profile?” The …
The Google Maps 3 Pack Explained: How to Get In It
I’ve seen this happen more times than I can count when looking at a local business’s SEO. The owner opens Google, searches something like “roofer near me,” sees three competitors …
How to Choose the Right Google Business Profile Categories
One of the easiest ways to make a Google Business Profile less effective is surprisingly simple: choose a category that sounds close enough and move on. I’ve seen the logic …