What Makes a Good Service Business Website: 12 Must Haves
I have looked at plenty of service business websites that were technically “good” but still did a poor job of generating business. The design was clean. The logo looked professional. …
How to Find Any Business Owner’s Email Address
A few years ago, I spent nearly an hour trying to find the email address of one business owner. The company website had a contact form. LinkedIn showed the owner’s …
Google Business Profile Posts: What to Post and How Often
A business owner once asked me a question that sounds simple but comes up all the time: “Do I really need to keep posting on my Google Business Profile?” The …
Lead Magnets for Local Businesses: Ideas That Work
A lot of local businesses make the same mistake with lead magnets. They create something because they have heard they “need to grow an email list.” So they add a …
GoHighLevel vs HubSpot: Which Fits a Small Business Better?
The first time I had to choose between GoHighLevel and HubSpot, I thought the decision would be simple. I assumed one would obviously be better. After all, both platforms looked …
Does a Small Business Really Need a Website in 2026?
A small business owner can make a pretty convincing argument against building a website in 2026. Customers can find the business on Google Maps. They can check reviews on Google. …
How to Build a Cold Email List the Right Way
The first cold email list I ever built looked impressive in a spreadsheet. Hundreds of rows. Company names. Email addresses. Job titles. Websites. I remember looking at it and thinking, …
The Google Maps 3 Pack Explained: How to Get In It
I’ve seen this happen more times than I can count when looking at a local business’s SEO. The owner opens Google, searches something like “roofer near me,” sees three competitors …
Buying Leads vs Generating Your Own: An Honest Comparison
A business owner buys 50 leads from a lead-generation company. The spreadsheet arrives the same afternoon. It contains names, phone numbers, email addresses and a short note about what each …
How to Choose the Right Google Business Profile Categories
One of the easiest ways to make a Google Business Profile less effective is surprisingly simple: choose a category that sounds close enough and move on. I’ve seen the logic …