How to Rank on Google Maps: A Practical Guide
A local contractor can have a great website, solid reviews, years of experience, and still wonder why a competitor with a much simpler website keeps appearing above them on Google …
Team Leads Grower
Types of Leads Explained: Cold, Warm, Hot, MQL and SQL
An HVAC company owner once showed me his lead list with genuine frustration. Thirty two names in a spreadsheet. He was calling every single one of them, twice a week, …
Google Business Profile Optimization Checklist: 25 Points
I once opened a Google Business Profile that looked “optimized” according to the business owner. The description had been written. There were plenty of photos. A few Google posts had …
Inbound vs Outbound Lead Generation: Which One Fits Your Business
I once worked with two business owners in the same month who had the exact opposite problem. The first ran a landscaping company. He was spending two hours every evening …
How to Set Up a Google Business Profile: Step by Step
A Google Business Profile can look deceptively simple. You enter a business name, choose a category, add a phone number, and you’re done. Right? That is usually how problems start. …
Local SEO: The Complete Guide for Small Businesses
An auto repair shop owner once told me, with complete confidence, that Google rankings were rigged. “The shops at the top pay Google,” he said. “Everyone knows that.” His shop …
How to Generate Leads for a Small Business: Beginner Guide
The first business I ever helped with lead generation was a two-person cleaning company. The owner, a woman in her forties, showed me her marketing setup on her phone. It …
What Is Lead Generation: The Complete Guide for Small Businesses
A few years ago, a friend of mine who runs a roofing company called me with a problem I have heard a hundred times since. His work was excellent. His …